https://www.davidtran.info/projects daily 0.75 2026-03-05 https://www.davidtran.info/projects/blog-post-title-two-t5my5-k4xmd-xcns9 monthly 0.5 2026-03-05 https://images.squarespace-cdn.com/content/v1/692cf0865def1947880aa9e0/ba64e670-2de0-453d-aee8-2c759133d1f2/versus%2Bmode%2Bporfolio.webp Projects - Academic Work - The WordPress Project We were told to post blog on our new site for homework instead of turning in homework the traditional way. The blogs were based on questions the professors would give that were social media marketing related and how we would use it in our new brand. At the end of the semester we essentially blogged about an entire media campaign from digital planning, social media marketing, paid advertising, inbound marketing and finally a pitch. https://images.squarespace-cdn.com/content/v1/692cf0865def1947880aa9e0/8dce9073-18ad-454a-bd2d-04f4d53bc56d/media%2Bformulas.webp Projects - Academic Work - A few must know media formulas. I dug up this old poster I made for a class filled with some "must know" media formulas. Understandably, not all of them are on here. However, there is enough that I can actively present my knowledge on the matter. Decided to keep this as I find my self through my career :) https://images.squarespace-cdn.com/content/v1/692cf0865def1947880aa9e0/86fc5579-79cf-4705-940d-6bd3fbba91ad/digital%2Banalytics.webp Projects - Academic Work - Intro-digital analytics and ways we can use the data for future companies. The following course was about digital analytics and how to use it to make decisive information based decisions on data collected from various companies. The objective of the project presented was that each student were to collect their own data from a company of their choice, compare it with a competitor, offer recommendation based on data trend, and make a presentation that is easy to understand, be logical, and solves a problem. The main concept of the the course was trying to use data to understand why some companies are succeeding in certain areas compare to others. Understand what they are doing. (click image for view) https://images.squarespace-cdn.com/content/v1/692cf0865def1947880aa9e0/fdcbd8b0-f592-4018-a80d-6b3e6e3df2b3/secret.webp Projects - Academic Work - My Capstone project (Making a real campaign idea) So it’s my senior year and all seniors are required todo a capstone project that is suppose to give an inside look of what our possible future career “might” look like. Since I’m an advertising management major, I was grouped with 4 others and we collaborated to create a campaign idea for a local real estate group here in Lansing! The Agency wanted us to create an “advertising campaign idea” that they actually may or may not use in 2024. The assignment was create a idea that has all the elements of a good ad pitch that this client may like. It must be logical, be backed up by facts, that is manageable, and can solve a problem we find in the area this campaign will take place in. To respect the non disclosure agreement they had us sign, I purposely left out information that would jeopardize that agreement. What I can say is that this campaign idea was for a few business potentials, without going into details of course. https://www.davidtran.info/projects/Blog Post Title One-3zaa9-zlxng-t85me monthly 0.5 2026-03-05 https://images.squarespace-cdn.com/content/v1/692cf0865def1947880aa9e0/8028c4c7-78c0-4dcd-8286-a3cd9278bc68/success%2Bwhole.webp Projects - Understanding Youtube! - There was a point in my life where i was an active YouTube poster. I want to start off by saying more then half of all YouTube channels that try to expand their reach almost always fail. They often get no viewership and are often left with maybe 10 -30 views max not including themselves watching. So why does this happen? https://images.squarespace-cdn.com/content/v1/692cf0865def1947880aa9e0/697d68d9-947e-40de-974f-e1261a248561/origin%2Bof%2Bview.webp Projects - Understanding Youtube! - Figuring it out Honestly, I was one of them. A large part of it is because at the time, I didn’t know what I was doing. I didn’t understand why media and consumer behavior is the way it is. However, after experimenting with a few success and a few failures… I understood a few things. https://images.squarespace-cdn.com/content/v1/692cf0865def1947880aa9e0/2465ebd0-4540-4795-a6fd-9aa8e59f23e4/a%2Btime.png Projects - Understanding Youtube! - Media has a Time (click image for video) I posted this funny clip from the globally recognized tv show “The Walking Dead”, 1 day later after the episode aired on T.V (Aired March 4th, 2018). What happened was that since i was the first one to do this idea for the episode, my video will show up in search result for people much more conveniently at a early stage of this episode release. With proper keywords, timing, and a understanding of short concept content; I essentially started the “Simon Bullshit meme” trend. https://images.squarespace-cdn.com/content/v1/692cf0865def1947880aa9e0/42518f39-8e43-455f-86a1-7be2a7c27baf/bullshit-simon.gif Projects - Understanding Youtube! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/692cf0865def1947880aa9e0/cb920586-e06e-4ec4-bf15-f55e0e8130ee/a%2Bplace.png Projects - Understanding Youtube! - Media has a place (Making YouTube short before YouTube short) After my little success with this video I looked and found out that this short clip did extremely well on mobile devices! KEEP IN MIND, this was at a time when YouTube didn’t implement “YouTube shorts” yet. Although I was most likely and probably not the first person to realize this, it did help me understand a bit when uploading my next short funny clip. (keep in mind about timing as well of course) https://images.squarespace-cdn.com/content/v1/692cf0865def1947880aa9e0/367d04bc-00d2-490e-a1bb-ea136e0d2e82/a%2Bgod%2Bdamn%2Bcat.png Projects - Understanding Youtube! - Make it stand out Although, it never achieved great heights as my previous video.. it still did very well compared to amount of subscribers and average views i usually pull in. (click image for video!) https://images.squarespace-cdn.com/content/v1/692cf0865def1947880aa9e0/f2aab09a-f377-428a-b4a7-a78111d5507c/a%2Baudience.png Projects - Understanding Youtube! - Make it stand out This is a screenshot when i launched my streaming channel and I would post highlight on my YouTube. For a game that was released back in 2012 (peaking top viewership in 2016) and a very small content creator, I was surprised by the result it made. 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