Sinclair Broadcast Group is one of the largest local television broadcasting companies in the United States, operating stations across numerous regions and markets through affiliations with major networks such as ABC, CBS, NBC, FOX, and The CW. They specialize in delivering local news, sports, and entertainment while offering advertisers strong regional reach and audience-targeted media solutions. Sinclair’s core values focus on community connection, reliable broadcasting, innovation in digital media, and strengthening relationships between local viewers and the brands that want to reach them.

I joined Sinclair in 2024 as a Regional Sales Assistant, where I supported a wide range of campaigns—from smaller $10K buys to major investments over $1M. Day to day, I focused on keeping campaigns running smoothly by improving order accuracy, speeding up turnaround times, and catching discrepancies before they became issues. I also worked closely with agencies and clients, building strong relationships through clear communication and reliability. The team environment was supportive and collaborative, and it gave me the chance to see broadcast media from the vendor side—helping me grow my skills and understand the industry from a new angle.