Academic Work

This is where you can find all the memorable projects i’ve had during my time at MSU!

The WordPress Project

We were told to post blog on our new site for homework instead of turning in homework the traditional way. The blogs were based on questions the professors would give that were social media marketing related and how we would use it in our new brand. At the end of the semester we essentially blogged about an entire media campaign from digital planning, social media marketing, paid advertising, inbound marketing and finally a pitch.

A few must know media formulas.

I dug up this old poster I made for a class filled with some "must know" media formulas. Understandably, not all of them are on here. However, there is enough that I can actively present my knowledge on the matter. Decided to keep this as I find my self through my career :)

Intro-digital analytics and ways we can use the data for future companies.

The following course was about digital analytics and how to use it to make decisive information based decisions on data collected from various companies. The objective of the project presented was that each student were to collect their own data from a company of their choice, compare it with a competitor, offer recommendation based on data trend, and make a presentation that is easy to understand, be logical, and solves a problem.

The main concept of the the course was trying to use data to understand why some companies are succeeding in certain areas compare to others. Understand what they are doing. (click image for view)

My Capstone project (Making a real campaign idea)

So it’s my senior year and all seniors are required todo a capstone project that is suppose to give an inside look of what our possible future career “might” look like. Since I’m an advertising management major, I was grouped with 4 others and we collaborated to create a campaign idea for a local real estate group here in Lansing! The Agency wanted us to create an “advertising campaign idea” that they actually may or may not use in 2024. The assignment was create a idea that has all the elements of a good ad pitch that this client may like. It must be logical, be backed up by facts, that is manageable, and can solve a problem we find in the area this campaign will take place in.

To respect the non disclosure agreement they had us sign, I purposely left out information that would jeopardize that agreement.

What I can say is that this campaign idea was for a few business potentials, without going into details of course.